Search Engine Optimization
Search Engine Optimization ( SEO ) is one of the most critical aspects or your Internet presence. The most impressive website in the world is worthless if no one can find it. This major component of a successful Internet marketing campaign is an ongoing effort and must be monitored frequently.
To determine if your site is currently successful, go to a major search engine and search for what you expect your potential customer or visitor will type when they are looking for your products or services. Is a link to your website at the very top of the list? Are you even on the first few pages of the results? Most Internet users are not going to click on "next" 20 times to find you. You must to be in the first 30 search results; or within the first few listings on the very first page.
Practically all Internet users start with a search engine even when they know the URL of the site they want to visit. So, even if your URL is on your business card - they still may use a major search engine to find your link. If your website is not getting the traffic you expect, there can only be two reasons. Either, no one is looking for what you offer, or your web site wasn't created correctly.