SERVICES: Content Development
The Internet could be your most profitable route to prospective buyers, increased membership or new sources of funding; however, what works in a brochure, an ad or a direct mail piece may not get you the same results on the Internet. Web Detailer’s optional content development service will help you create a “Purpose-Driven Site” that maximizes both reach and response so you can see Internet-based returns you might not have thought possible.
A "Purpose-Driven Site" must do three things:• Be Seen
In traditional media, you go where the buyers are. On the Internet, you must bring the buyers to you. Web Detailer creates websites and content optimized for the best possible positioning on popular search engines. Web Detailer offers strategic advice on integrating your Internet presence into your overall plan to make the most of every marketing opportunity.
• Be Consistent
Once you’ve spent years and countless dollars developing a successful image and a compelling mission, you want them presented accurately across all media. Web Detailer keeps your message consistently on point while helping you to extract every advantage that Internet marketing has to offer.
Our content developers are senior-level advertising and marketing copywriters with decades of experience in brand creation and stewardship, corporate and marketing communications, website content structuring and public relations, as well as business and organizational development.
• Be Closing
Visual stimulation, interactive entertainment and flashy openers will not lead site visitors to take the action you desire. In order to “close the deal,” your message must be clear and the path to action simple and direct. Visitors should be allowed to obtain as little or as much information as they need to make the decision you want them to make. Web Detailer keeps your content tight, focused and always driven to close.
Contact the Web Detailer and get started today!
